Blog on customer acquisition and advertising on Meta and Google

Know-how for businessesthat run on appointments.

On customer acquisition, advertising on Meta and Google, and the question of what you're actually paying for.

Retainer or pay per appointment: what pays off for local businesses

Two models, two incentives. We work out when each one pays off and what to look for when comparing.

Searching or scrolling: why the platform matters less than the offer behind it.

What happens when prospects pay when booking, and when a free appointment fits better.

Before you sign: these questions quickly show who carries the risk.

What practices may advertise, and how ads stay factual and still work.

Which questions before booking help, and which ones scare prospects off.

Three numbers to the value of an appointment, and why it's the most important number in marketing.

In the intro call we work out what your budget can bring in your industry and region.

Free. No obligation. 30 minutes.